About Me
Hello! I'm Vivien, a Marketing Executive and Business graduate from Nanyang Technological University, specialising in Marketing.
I've always enjoyed the creative side of marketing, from brainstorming fresh ideas to seeing them come to life. Through my experience working with both B2B and B2C brands, I've had the opportunity to explore different aspects of marketing, including digital campaigns, social media content, influencer collaborations and brand activations.
What I love most about marketing is the balance between creativity and strategy. Whether it's creating content, keeping up with the latest trends or finding new ways to connect with audiences, I enjoy the process of turning ideas into meaningful brand experiences.
I'm always looking for opportunities to learn, grow and challenge myself creatively.
This portfolio is a little glimpse into my journey as a marketer, featuring some of the projects, campaigns and creative work I've had the pleasure of bringing to life. Hope you enjoy exploring!
Telling Stories Through @dearvivien
In my free time, I create content on my YouTube channel, dearvivien, where I document travel memories, student life, and little everyday moments. What started as a personal space to capture experiences has grown into a creative outlet that lets me experiment with storytelling, filming, and editing.
Running this channel has taught me how to connect with an audience authentically, interpret performance analytics, and refine my visual and narrative style. It’s a space where I get to be both creator and storyteller, and one that continues to fuel my passion for content and creativity.