Project Problem Statement

Sustaining Support for Vulnerable Children in Long-Term Crises

World Vision face the challenge of securing sustainable funding for protracted crises, such as refugee emergencies and disaster recovery. While one-time donations surge during headline-making disasters or immediate climate crises, long-term recovery—spanning months or even years—requires steady, recurring contributions to rebuild lives and communities.

This project focuses on developing a communication strategy to inspire recurring donations from a targeted donor group in Singapore, emphasizing the critical role of consistent support in helping vulnerable children and families recover and rebuild.